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Dr. Russell is dedicated to building
long-term relationships with
patients throughout the
San Diego area

Jacob Russell, D.D.S.

Cosmetic & Implant



Serving the San Diego Area

You can find over the counter teeth bleaching products in any supermarket. Although there is some evidence of these treatments’ effectiveness, visiting an experienced La Jolla dentist for teeth whitening can ensure better, more consistent results.

Jacob Russell, DDS, is dedicated to cosmetic dentistry that reflects the sense of quality each one of his patients in La Jolla expects. Please call our office at (858) 459-4113 today to schedule an appointment to discuss your teeth whitening options.

In-Office Teeth Whiteningshutterstock_48024187

If you’ve had limited success with at-home bleaching strips or pre-fabricated trays, visiting our La Jolla office for professional teeth whitening might provide your smile the bright, healthy shine you want. Dr. Russell has found that Ultradent whitening tends to be an effective solution for removing stains deeply embedded in the teeth and giving you the pearly white teeth that you have always desired.

Tooth whitening with Ultradent consists of two sessions lasting about 20 minutes each, meaning you can enjoy a whiter smile in just one appointment lasting less than an hour. Other benefits of this teeth bleaching treatment include:

  • 40% hydrogen peroxide gel is significantly more powerful than OTC options
  • Whitening gel penetrates deep within the dentin to remove stubborn discoloration
  • Potassium nitrate reduces tooth sensitivity
  • Fluoride helps protect teeth from decay
  • Treatment is chemically activated, meaning you don’t have to sit under a hot, uncomfortable light like some other whitening systems

Dr. Russell will carefully apply the Ultradent whitening gel to your teeth for both applications. All you have to do is sit back and relax while treatment proceeds.

At-Home Teeth Whitening

Though Ultradent reliably delivers long-lasting results, sometimes it’s necessary to touch up your smile to add extra shine. Though you could visit our La Jolla office for another whitening session, Dr. Russell might recommend at-home treatment for maintaining a becoming color.

Take-home teeth whitening treatment provided by a dentist varies from mass-produced options in several respects:

  • Depending on your needs, the concentration of hydrogen peroxide is often more powerful
  • Custom trays perfectly fit the unique shape of your teeth, rather than one-size-fits-all
  • Reduced risk of sensitivity
  • Gel is formulated to discourage dehydration, keeping your smile looking natural

Dr. Russell will tell you how often and how long you should undergo take-home teeth whitening to maintain results. Contact our La Jolla office today to begin your teeth whitening journey.

iStock_000000955580SmallTeeth Whitening FAQs

Does teeth whitening hurt?

Teeth whitening does not hurt, but sometimes the teeth can feel sensitive after treatment. One of the advantages of in-office, professional teeth whitening is that Dr. Russell can control the concentration of the bleaching agent. If you have a history of sensitive teeth, he can adjust the peroxide in the whitening gel as needed to minimize any discomfort.

How much does teeth whitening cost?

The cost of teeth whitening varies, depending on factors such as the system and products used. For example, in-office teeth whitening is generally more expensive than take-home trays. The team at Dr. Russell’s office can give you more specific pricing information over the phone.

Is teeth whitening covered by insurance?

No, teeth whitening is considered an elective cosmetic treatment. Dental insurance typically does not cover the cost of teeth whitening.

How long will my whitening results last?

That depends. If you do not brush or floss regularly, and you expose your newly whitened teeth to foods and beverages that could stain (e.g., coffee, red wine, tea), your results may start to fade quickly. It is recommended you brush and floss daily, avoid tea and coffee (or drink through a straw) and visit Dr. Russell annually to maintain your whitening results. An occasional touch-up might also help prolong your results.

Will teeth whitening damage my tooth enamel?

No. Studies have shown that teeth whitening products do not affect the tooth’s enamel. Millions of people have safely had teeth whitening with no side effects to their enamel.

If bleaching products from the store haven’t lifted stains from your teeth, please contact Jacob Russell, DDS today to schedule your teeth whitening appointment. Dr. Russell serves patients throughout the San Diego area from his office in La Jolla.

Does teeth whitening toothpaste whiten teeth?

Teeth whitening toothpaste cleans the surface of the teeth but does little to whiten them. For professionally whiter teeth we suggest scheduling an appointment with Dr. Russell in La Jolla to begin your journey to a brighter smile.

Does teeth whitening bleach veneers, crowns and or bonding?

Teeth whitening will only whiten natural tooth structures. It will not bleach or whiten veneers, crowns or bonding.

How many shades whiter can La Jolla patients expect their teeth to be following teeth whitening?

Results vary from patient to patient and can be hard to predict even before a teeth whitening appointment. Typically, patients can expect to go various shades lighter than your current shade.